About

Meet Dereka: Where Poetry Meets Pipeline

Plot twist: My prospects actually laugh at my emails—and then book meetings because of them.

I’m Dereka M. Smith, a published writer turned B2B email strategist who discovered that the same magic that makes verses memorable makes marketing messages irresistible. After years as an SDR crafting cold emails that prospects would call “intriguing” and “refreshingly different,” I realized my superpower: turning the mundane world of B2B outreach into something people actually want to engage with, and essentially hand their 💸 over.

By day, I help companies transform their content from mental spam into conversation starters that convert. By night (and sometimes by day), I’m writing pieces that have been featured across literary magazines, social media, and Medium, proving that creativity and conversion rates aren’t mutually exclusive.

As your strategic partner, I bring a deep thinker’s approach to every challenge—because the best solutions rarely live inside the box. Whether I’m crafting email sequences that generate pipeline or developing content marketing strategies that build authority, I believe in finding innovative angles that make your value proposition impossible to ignore.

When I’m not obsessing over subject lines or line breaks, you’ll find me exploring Houston’s hidden gems with my dog, attempting to perfect my pilates form, pretending I’m better at tennis than I am, or getting lost in a film that’ll inevitably inspire my next creative breakthrough.

Let’s create something worth reading together. Let’s talk.

Visit my main website to learn more.