Blog
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4 GTM Shifts That Will Make or Break Your 2026
You’ve done everything by the book. Hired the BDRs, invested in marketing automation, expanded customer success, and bought all the right tools. Your GTM engine should be humming. Instead, your pipeline is stalling, churn is creeping up, and CAC keeps climbing. Buyers complete 70% of their journey before talking to your team. Your marketing campaigns
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Don’t Follow the Herd: How Being Different in Sales Strategies Drives Results
I’ll never forget my first day in sales. I was on a cramped team with ten other fresh SDRs, all of us holding the same scripts and call lists. “Stick to the script,” they told us. “Make x calls/emails a day. Sales is a numbers game.” But after weeks of dial-tone monotony, a light bulb
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Craft Emails That Engage, Not Annoy Prospects
Learn how to write cold emails that don’t annoy prospects
Dereka M. Smith | B2B Marketing Insights 